How to reach your fundraising target.
It can feel quite daunting reaching a high fundraising target, but with plenty of time and good organisation it is easy to break it down in to easily achievable chunks. You can download your own Fundraising Plan here, and our example below can help you to think of some ideas for your own.
Organising a Fundraising Event
You may have done this in the past or been involved on a committee. If you haven’t, then don’t be put off; the key thing to remember is that people like to have a good time and if you can stage an entertaining local event, they will probably attend. It can be anything –
- Quiz night
- Mini sports tournament (skittles, darts, pool e.c.t)
- Car boot sale
- Race night
- Promises’ auction
- Coffee morning
Many venues get booked up quickly so even if you are only thinking about staging say a disco or skittles night, ask now and make a provisional booking.
It is more important to promote an event than to spend hours and hours chasing 20 raffle prizes.
Set up your fundraising page
One of the easiest ways to collect sponsorship is by setting up an online fundraising page. Be sure to personalise your page with a photo of yourself and say a bit about why you have chosen to support Julian House and take part in the challenge. You can upload up to ten photos, so why not add a few more to really tell your fundraising story.
Contact your local press
Any extra exposure in the local paper or an appeal on your local radio station can really help. Make sure to tell them your fundraising page address so that readers and listeners can find your page and support you.
Tell your friends and family what you are doing on social media and send them the link to your online fundraising page.
Make a video
An engaging story makes all the difference, and what better way to spread your fundraising message than through video. Make a 1-minute video on your phone or video camera about why you’re fundraising and share it on YouTube, Facebook and Instagram. Remember to tag us in @julianhouseuk.
Friends and Family
This should be an important part of your fundraising plan and once word gets round that you are going to take part in a major challenge event, most will be more than happy to support you. Set up a Just Giving page and keep a sponsorship form with you when you’re out and about. Don’t be shy about asking, giving family or friends a call or sending an email asking for sponsorship. Explain the challenge, why you’re taking part and the impact it will make.
- A family member or friend may take a sponsor form and canvas on your behalf in their place of work.
Whether you work in an office, factory or retail outlet, this is an another good place to canvas for support. You could place a sponsorship form in the canteen, try and organise a dress down/T-shirt day where everyone who participates has to make a minimum donation of say £2. Raffles can also be set up easily, provided all the tickets are sold on site (public raffles are a little more complex).
- Ask if your employer has a matching scheme whereby they will match charitable monies raised by staff members.
- Promote your participation in the event in the staff magazine or newsletter. If you are in the position of dealing with outside suppliers or customers, again this is a very good way of gaining sponsorship.
- Adapt your work (and personal) e-mail signature and add a line at the bottom telling people about the event you are doing. Don’t forget to include a link to your online fundraising page.
- If a special acknowledgement is needed i.e. a thank you letter from Julian House, do let us know.
Companies & Supermarkets
‘Cold’ letters to large companies can be very time consuming and not very productive. Instead chat to organisations where you have some contact e.g through a friend, family member or your business may supply them with goods or services. You could also ask for support in kind such as the use of their sports facilities or community hall.
- Supermarkets are usually willing to donate prizes to a raffle, allow you to bag pack or bucket collect in their store.
- One idea, which has been proven to work, is to ask local firms or companies to sponsor you for £50 with the chance their company logo could be featured on the sweatshirt/T-shirt which you will wear during the event. For each company which provides sponsorship, their name will go into a draw. The lucky firm then supplies you with a copy of their logo which will be printed on the garment. A photograph of you on the ‘roof of Africa’ will then be given to the local newspapers and should make a great follow-up story and at the same time provide free publicity for the company. We can help you to organise this.
Clubs and Associations
There will be number of clubs in your area who have charity funds which they can allocate to worthy causes. Emphasise the real challenge that you are undertaking and offer to come back and talk about the experience.
- Ask around your friends for a contact names at the local branch of Rotary, Round Table, Lions, Rotaract, Masons, Ladies Circle, Inner Wheel. The library is a good source for contacts.
- If you need help putting a suitable letter together, let us know.