Introducing Alongside
A new name for Julian House: introducing Alongside. New name. Same mission.
From 9 June 2026, our charity has a new name and a new look. But our commitment to supporting people experiencing social exclusion will remain the same as ever.
Our new brand is inspired by the way our people work with clients: providing compassionate, shoulder-to-shoulder support; informed by experience; and by their side for the when they need it most.
Almost half of our team share lived experience with the clients they support. We wanted to reflect their empathy and solidarity in our new name.
We also wanted a brand which embraced the full range of services we provide.
The name ‘Julian House’ was taken from our founding service in Bath – a hostel for people rough sleeping. We are incredibly proud of the shelter and support it has provided, and continues to provide, for hundreds of people.
Many of our clients experience homelessness, and housing is an important part of what we do. But social exclusion is not confined to a single experience, and the outreach and support services we have developed over the past 10 years reflect that.
As we embark on a new five-year strategy, Alongside will continue to deliver our well-established services, whilst building a clearer pathway of support for clients at every stage of their journey.
Our pathway will begin with prevention, so that people get the help they need before crisis strikes; guide them through the toughest times with intensive, holistic support and quality accommodation; and empower them to forge their own route to sustainable recovery, independence and inclusion.
And we will be Alongside our clients all the way – offering the support they need now and driving the change which will mean fewer people have to face social exclusion in the future.
FAQs
When will the change come into effect?
Our name has already formally changed on Companies House and Charity Commission. You can find our details if you search ‘The Alongside Charity’ on either of their sites.
Our website, social media channels, shop fronts and printed materials will changeover from 9 June 2026.
Why have you made this change?
We have been in dispute with another charity with a similar name for some time.
To avoid confusion and in the interest of protecting our charitable resources, we have taken the decision to rebrand.
This is also a great opportunity to evolve our brand in line with the changing scope and scale of our work.
We have grown significantly over the past 15 years, from a small, Bath-based charity to a regional provider reaching 2,700 people with outreach, support and wraparound support last year.
A new brand will recognise this evolution and set us up to reach even more people in need in the coming years.
How much have you spent on this process?
We have led this process internally, with targeted support from local agency The Wind in Your Sails. This has enabled us to keep costs down so that as much money as possible can continue to be directed to our clients and services. We are confident we have spent significantly less on this rebrand than the charity sector average.
Why did you choose this name?
We spoke to clients, staff, and external stakeholders to find out what mattered most to them about our organisation.
What came out consistently was that our approach to client support sets us apart: our people work with clients, rather than doing things to them; we show empathy and real care for people; we stick with clients for as long as it takes, no matter how many twists there are in their journey.
We are also proud to say that almost half of our staff share lived experience with our clients, so they have first-hand knowledge of what it means to experience social exclusion.
We wanted a name which reflects these unique elements of our organisation, celebrating our people and the work we do with clients.
We feel Alongside captures this.
Are you aware of there are other charities that use the word ‘Alongside’ in their name?
We are aware that there are other charities and companies who use the word ‘Alongside’ in their name. Through this process, we found that there are very few words which would be available for our unique use; there are so many organisations operating out there, and most words are already taken! However, we have carried out our due diligence, and we are confident that this will not pose a challenge.
What does this mean for your clients?
There will be no change to the support or accommodation we provide to our clients, apart from a new name and logo on materials and signage.
I support you by direct debit. Do I need to do anything about my payment arrangements?
Please be assured that this is a name change only. Our charity number and bank account details remain the same, and there is no change to the legal entity.
As a result, no action is required from you, and any existing donations, pledges, or Gift Aid declarations remain valid.
If you have any questions or would like further confirmation, please don’t hesitate to get in touch at fundraising@julianhouse.org.uk; or fundraising@alonsidecharity.org.uk from 9 June.
I have started a fundraiser under the name Julian House. What do I need to do?
Julian House has changed its name, but it’s still the same charity. If you’ve already started a fundraiser, you can continue as normal.
We recommend updating your page description to mention the name change for clarity, but no other action is needed. For the new resources you can use please get in touch with the team at fundraising@julianhouse.org.uk / fundraising@alongsidecharity.org.uk
Have your bank details changed?
No, our bank details have not changed. We’ve simply updated our charity’s name. All other details remain the same, and there’s no action required from you.
Who should I write my cheque to?
Thank you for supporting Alongside. Please make your cheque payable to ‘The Alongside Charity’ and send it to:
Alongside, 1 Kelso Place, Upper Bristol Road, Bath, BA1 3AU
